This project involved finding a company and redesigning some of their packaging. I chose to make a set of three new tea flavours for True Tea along with corresponding tea bag packaging and a new loose leaf tea tin. This was one of my favourite projects to date as I was able to work with tea, one of my favourite commodities. This packaging is supposed to cater towards people that may not know a lot about tea as from my research I discovered that 75% of people have never bought fruit tea. I therefor decided to make things clear on the packaging, showing a clear graphic of the flavour along with its profile on the bottom, and an image of the tea in the bags so they know exactly what they are drinking. This was shown to have been a great success as people who had never tried fruit tea said they were able to know instantly what the product was and felt inclined to try some.
Strawberry tea flavour box template
Blackberry tea flavour box template
Blueberry tea flavour box template
Strawberry loose leaf tea tin template
Strawberry tea poster
Strawberry tea poster mock-up
Set of three boxes with the tin and tea bags
Strawberry tea set
